Language - Dark colours with Alice Cooper naked at the bottom, as if the picture is saying "The naked truth" in an interivew with Alice Cooper, dark colours throughout with red to identify the pages.

Institution - Mojo

Ideology - Promoting the old rock and roll lifestyle to an audience more familiar with the time

Audience - Older audience between 25-45, Demographic of B - C1, fans of classic rock

Representation - Representating how the old rock and roll lifestyle isn't around anymore, this is visible with the tagline "Alice Cooper recalls those early 70s dietary requirements