Langauge - Main image with page numbers beside them, so readers can quickly access the page they're wanting, features and regulars are placed on either side of the pages so they're quickly accessible from the reader eye

Institution - Q Magazine

Ideology - Promotes the celebration of John Lennon's 70th Birthday, while promoting a rock and roll lifestyle

Audience - Beatles Fans, fans of classic rock music, Demographic B-C2, Young adults aged 20-35

Representation - Represents how times have changed, as the image of John Lennon on the left is quite formal and civil, whereas the images on the right are far more rock and roll.