LIIAR Interpretation of the Brief

Language - Camera Angles, Colour Codes, Conventions, Layout, Splash, House Style

Institution - Q, NME, Metal Hammer, MixMag, Development Hell, Bauer, IPC, Future, EMAP

Ideology - Morals, Values, Messages, Aspirational

Audience - Age, Gender, Type, Social Class

Representation - Stylish Clothes, Lifestyles